Quarantines and
lockdowns in full-force have propelled the market growth of food delivery apps
exponentially. With dine-ins becoming unviable and stepping out turning out to
be implausible due to virus contractions, the need for a link to bridge the gap
has become the utmost necessity. Restaurants need to manage their expenses and
cater to the needs of potential customers. Having said that, people need to satisfy
their cravings every once in a while. Platforms like UberEats act as a canal
between two desires - the yearning to boost sales and the thirst to satisfy
taste buds.
Looking at the market
growth and people’s reception, one thing is for sure - food delivery apps are
here to stay! With digitalization and technology taking over the world
expeditiously, the online medium can be the definitive way out. A considerable
number of traditional restaurants have already succumbed to this online wave,
and COVID-19 appears to be the final nail in the coffin. Building an online
platform isn’t economically feasible for medium and low-scale
restaurants.
Is it the right time for
entrepreneurs to make the most out of the current market conditions? Will
restaurants agree to collaborate with third-party food delivery aggregators?
Can an UberEats clone
do wonders among the audience? Explore more to find out.
The market conditions -
The Predator waits for the right moment!
The Uber for X model has
found its place in the food delivery sector too. The market has been upsurging
in recent years, considering the sheer fast-paced nature of our lives. However,
as luck would have it, the market experienced its peak at a time where the
entire world is stranded. With due credits to the on-demand model’s
flexibility, the market for food delivery apps has grown in numbers, reaching a
significant $32 billion by 2020.
One needn’t talk about
stats when describing the smartphone penetration in people’s lives (Let’s spill
the beans - 3.5 billion people are smartphone users in 2020). Mobile orders
account for 43% of total standing orders, and that is the sign of people
gearing up to adapt it to the ‘new’ normal.
In an entrepreneur’s
rulebook of starting a new business, market conditions are the first barrier
that one has to cross. The market (prey) seems to be poised for entrepreneurs
(predators) to turn it into a happy hunting ground!
Convincing the
stakeholders - Ally, Acquire, Annihilate!
The three primary
stakeholders for a food delivery platform include - restaurants, delivery
workers, and, of course, consumers. Now, how do you convince your stakeholders
to be a part of your food delivery platforms?
Ally - You need a supply chain to produce/satisfy
demands. Restaurants are the primary supply providers for an app like UberEats.
When it comes to restaurants, use the ‘ally’ strategy. Most restaurants out
there hesitate to join hands with third-party platforms due to one common
reason - commissions. Work on your plan to convince restaurant owners by
introducing schemes like variable commission scale. A happy restaurant = Happy
Customers!
Acquire - As far as the delivery team is concerned, a
trusted delivery team is mandatory for unparalleled success and customer
satisfaction. You can acquire a delivery team either on fixed salary terms or
on the ‘gig’ economy basis. Either way, acquire a team that is untiring,
professional, and trustworthy. On-time delivery = Happy Customers!
Annihilate - Now, you do not have to annihilate in the real
sense. All that you have to do is outplay your competitors, reaching an
indispensable position among customers. Promising better services than your
rivals is one of the optimal ways to turn the wind towards your business.
Annihilate your opponents to convince your all-important stakeholder -
customers. A happy customer = Unprecedented Growth!
An UberEats Clone - Building
an Empire requires a Strong Foundation
An entrepreneur can skip
the tiring work of developing the food delivery app. With advancements in
modern technology, clone apps are emerging as entrepreneur’s one-stop
destinations. While acquiring and launching an UberEats clone
is a piece of cake, remember that the market is witnessing neck-to-neck
competition. Striking a chord with customers is equally important, and so does
generating consistent income to keep the business afloat. Cracking the
fundamentals is what eminent businesspersons do best. Are you ready to
demystify the code?
- Customer
convenience is your pinnacle:
Never hamper or restrict customers of their convenience. One of the core values of on-demand food delivery apps is to uphold maximum satisfaction.
Let your users browse from a wide range of restaurants and settle for
their best-suited food items. It is better not to have a minimum order value floating on the screen
during checkout. Have multiple
payment gateways to facilitate hassle-free payments. Enable your
users to track their food orders with the real-time tracking option for everyone anticipates food at
the end of the day. Value your customers by hearing their ratings and reviews. A small
gesture of providing coupons and
discounts for unsatisfied customers will go a long way in
accentuating your customer base.
- An
efficient algorithm eclipses manual labor: Integrating a self-executing algorithm can help avoid
errors and jargon during order processing/dispatching. Besides, with the
algorithm in hand, you needn’t hire supervisors or a team of sub-admins to
conduct business operations. In today’s world, where automation is
inevitable, do not stand a chance of experimenting with manual labor as
the entire process becomes cumbersome during peak hours/excessive
demands.
- “Make
it Simple, but significant”:
Although a fictional character, Don Draper, has hit the bull’s eye when it
comes to simplicity. Keeping it simple and creating an impact is an art
that one has to gain mastery for unparalleled growth. Ensure that the
design of your food delivery platform is simple and minimalistic. Make it
informative but never complicated. In a superlative tone, your users
access the platform to order food and not understand rocket science!
Conclusion
The COVID-19 pandemic has just opened the floodgates
for people to revisit and retake their stands on numerous ways of acquiring
services. Having such a convenient way of ordering food is sure to lure more
audiences towards food delivery platforms. Even the market conditions are
predicting multiple players to embark on their arrival any time soon. Roll up
your sleeves, launch an ultra-modern UberEats
clone, and sit back to enjoy an explicit market share in the food delivery
market in no time.
