Toni Schmader is a Professor and Canada Research Chair[1] in social psychology at the University of British Columbia.[2]
Schmader earned a PhD in social psychology in 1999 from the University of California, Santa Barbara. Previously she earned a Bachelor of Arts degree summa cum laude Washington and Jefferson College.
Schmader was named a Canada Research Chair in social psychology in 2010, receiving funding to "research the interplay between negative stereotypes, self-esteem, emotion, motivation and performance."[3] Among her findings were that "women inhibit their own performance", getting higher scores on tests done under a fictitious name;[4] and that girls are more likely to grow up believing that they can work outside the home if their fathers perform traditionally female domestic chores inside the home.[5]