The year 2020 has been showing a changing trend in Google along with the other large platforms. It is trying to make it the best destination for its users, although some things remained same but placing relevant keywords in title and making it priority to optimize for mobile users are seen in the trends. Within the framework created by Google one need to find the best way to stay effective. That may be:
• Zero Click search: It states that the query of the user is responded on the SERP itself, without having to click anywhere. Google’s Local Packs, Featured snippets, Knowledge graphs and almost more than half of all searches are designated as “zero-click searches”. What one need to do is to consider the kinds of search are - like people are looking for an answer to a quick question or they are looking for address and contact number. Identify what keywords can actually bring clicks.
• Changing Local SEO: Many of the zero click searches are local search and results are shown on SERP itself. One can do number of searches and create Google my business that contain near me keyword or contact numbers. Comparison of product, tracking local performance all can be done with a specific feature of local SEO. Learn more about finding expert SEO services at this website.
• Priority shall be of brand building: Paid ads becomes more prevalent and costly for everyone who want to grow. Brand awareness and building comes first in the efforts of the digital marketers. Google and Bing have made linkless mention as ranking signals. One need to look to build quality link profiles as handling and manage linkless brand mentions.
• Optimizing rich and featured snippet: One can stand differently with rich and featured snippet. With rich snippet the result will be more noticeable with images and stars for review. While featured will bring great CTR.
Google is becoming the first preference for my business, which is a great mark of a large trend. To find a dentist SEO service, visit this website.
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