Video Interactive | How to Use it? - UPDATED!

Video marketing is bigger than ever. Video trends are evolving faster and faster than ever, and brands around the world create the world's most exciting content using interactive features, new technology, and special effects.

Do you think of a better way to stand out with your brand than to create an interactive experience in which your audience can actively participate? Whether you want them to buy what they see on screen or fall into the branding environment you create, interactive video is the newest and best way to engage your audience.

Links

Post driving interactive video links on your homepage, product pages, or anywhere else your audience wants to see. This is one of the easiest ways to add an interactive twist to a video. Once upon a time, Youtube had a feature called annotation, but it was discontinued for various reasons.

They also looked unusual and unappealing; Instead, combine your links in a more natural and beautiful way. Use plain text, icons, boxes or shapes, or a combination of them to create a great interactive video by clicking on the links.

Hotspots

Hotspots are similar to links, but they do something even more amazing. The ports automatically recognize and detect the shape and track its movement throughout your interactive video. Viewers can click, tap, or interact with this shape at any time.

If the car is on the road, for example, the whole car can be a port with a link printed on the product or on the shopping page. This not only sparks a visual interest that captures the viewer's attention but also helps them see the product in action. If a woman is walking down the street, her jacket can be a point of contact with a clickable link to buy.

Branching

Branching is an interactive video version of how to choose your own adventure. In the given video, you are given the opportunity to choose from the relevant videos and manage the story of the story. This creates an experience that the audience needs to participate in, causing them to invest more in your interactive video and brand. Getting this right takes a lot of work, which means you have high-quality interactive video content on hand and combine a large number of stories into one visual story. But the result is a truly interactive and fun experience that can be completely customizable.

Integrations

There are tons of software integrations to help you add interactive features to your interactive video. By integrating your CRM platforms, such as Salesforce or Hubspot, you can seamlessly make calls, questionnaires, inquiries, and more on your video. Even webinars like to join. GoToMeeting and I let you record yourself, add slides, and ask viewers questions as you watch. In the coming years, the combination of other tools like Google Maps, chat boxes and more will become the norm.


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