In the field of SEO, things are changing fast. However, some basics always stay the same. Knowing them can help you be successful in 2020 and this guide is here to help you get informed about them.
The absolute basics
Firstly, there are four basic components of SEO that you have to focus on. These components are keywords (and keyword targeting), search volumes behind keywords, traffic coming from organic search, and conversions of customers searching for our targeted keywords. Also, the actual techniques used for managing SEO revolve around four important factors: on-page optimisation, link building, content, and technical SEO. All of these are very important factors for maintaining a successful SEO. So, what exactly do you need to do in order to help your campaign move forward and to make sure these factors are nailed down sufficiently enough? The next few, very detailed basics will help you build a solid foundation that you will be able to use on your own.
Topics, Entities & Keywords
The first basic and most important component includes keywords and keyword targeting. Back in the old days of SEO, keywords were really all there was to SEO. Keyword targeting used to involve creating several pages on specific keywords which then had to be optimized. The content was always built around this specific keyword. As you keep improving your SEO, you can start including keyword synonyms and other related keywords. But make sure they are added in such a way that will help you improve your rankings. However, there is a slight issue with keywords. They can often become redundant and too repetitive. This way you’ll be soon running out of SEO pain points in industry-related keywords.
One way to process keyword optimisation is to find the highest-performing keywords in terms of search volume, create a page for that keyword, and make sure the keywords are inter-weaved accordingly. But you also can’t forget that there are many types of keywords and their goals tend to change depending on how you want to approach your SEO. So for example, there are Money Keywords, Head Keywords, Short Tail keywords, Long Tail Keywords, Branded Keywords, Exact Match Keywords, etc.
Now, even though keywords are a very important part of any SEO profession, in recent time more attention has been shifting towards topics and entities. So, keywords are specific words and phrases, and topics are broader terms and concepts of those keywords. And entities are places, persons, things, etc. They are considered to be the world in the new SEO. However, no profession can do much without keywords. They are the backbone of SEO strategy and will probably always stay one of the most important factors of it.
High-Quality Content
One very frequent and important question is whether or not the quality of content is important for Google’s algorithm. Does Google algorithm suffer from these issues? The answer is yes, it can. Maintaining high-quality content on your website is very important since it can help your site perform better. However, it does take on different forms. It mainly depends on the attributes of your marketing campaign. That includes factors such as your site's main industry, your industry’s overall competition, what Google’s algorithm is doing, and so on. Do keep in mind that there are industry variations in every SEO. Taking an open approach to SEO strategies is generally recommended. Don’t think that just because you’ve learned strategy once that that’s enough and you’re done.
Industry norms tend to vary. They can come in as many different forms as the website itself. By doing a competitor gap analysis, you will be able to find out about these norms. A competitor gap analysis will help you find ways to increase your rankings above your competitors. There are many easy ways online to learn how to perform a competitor analysis. What you need to look for in this analysis are insights such as your competitor's rankings, your competition's content, the link profiles of your competitors, and on-page SEO and technical SEO.
Correlation Is Not Causation
One thing to keep in mind is that just because you make slight changes to some keywords and link, that doesn't mean you will be seeing instant results. It's important to know one thing about SEO. Correlation is not causation. It's never easy to connect the things you do with the contributions to your results. However, detailed organic traffic data analysis and interpretation are crucial to find the full story. That is why SEO is so complicated and complex. SEO is even more complex with layers of algorithms. And the fact that Google makes changes to their algorithms daily makes everything even more complicated. Be aware of that.
On-page SEO & Technical SEO Are Important Factors As Well
There are some other important factors you should keep in mind and they include the latest in SEO techniques that apply to on-page and technical SEO. On-page SEO and technical SEO have particularly been gaining more popularity in Australia. On-page optimisation includes some very important tasks that can immensely improve your SEO. Firstly, optimising the page to deliver unique value and to ensure phenomenal user experience (UX) is crucial for any SEO. Secondly, you need to make sure you are doing the laser-targeted keyword targeting. Some other positive aspects of it are that it can easily be shared through the social networks and it can also transition seamlessly between devices. If you want to make sure that all of these aspects are taken care of correctly, you can always search for SEO services Brisbane to provide you with valuable information and help.
Why This Is Important for 2020
Now, why is all of this important for 2020? Building long-term authority and trust is very important. And you build it by answering the user’s query thoroughly and mind-mapping your content to achieve your goal. If you want to build your own website in 2020 and ensure that it is SEO friendly, long-term sustainable SEO is the best option. In other words, you must be an answer to the query. If you answer the user’s question so thoroughly that no one else can catch you competitively speaking, success is guaranteed.
Conclusion
In conclusion, knowing the basics and how to use them to your advantage can really help you improve your SEO strategy and therefore ensure guaranteed success in 2020.
