According to the research report "Cheese Powder Market by Type (Cheddar, Mozzarella, Parmesan, American, and Blue), Application (Bakery & Confectionery, Sweet & Savory Snacks, Sauces, Dressings, Dips & Condiments, and Ready Meals), and Region – Global Forecast to 2022", published by MarketsandMarkets the market for cheese powder is expected to grow at a CAGR of 6.82%, to reach $604.1 Million by 2022.
Rising demand for convenience food and growing fast food industry to drive the global cheese powder demand to touch USD 604.1 million by 2022
Cheese powder is
dried/dehydrated cheese in powdered form which has numerous applications in the
manufacturing of food products such as sweet and savory snacks, sauces,
dressings, dips, and ready-to-eat meals. They enhance the aesthetic appeal and
organoleptic properties to products, such as texture and taste. The most widely
used cheese powders in the market are cheddar, mozzarella, parmesan, American
cheese, and blue cheese.
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Stringent labelling policies and regulations act as the major
challenge for the market
The US Government has
stringent policies for the labeling of packages containing cheese products.
While packaging cheese products, the label must contain the accurate process
through which the cheese has been processed and manufactured, such as
‘pasteurized’, ‘processed’, or ‘blended’. It is also necessary that any cheese
made from vegetables/ fruits/ meat should be labeled by these items. The
regulation states that there should also be a standard font size on the labels,
making it easily readable to the consumers. Adhering to various labeling
regulations may increase the cost of packaging and labeling, which, in turn,
affects the price of the final products. This can lead to low acceptance by
consumers, which poses as a challenge for the cheese powder market.
Leading cheese powder manufacturers are developing innovative
solutions for existing and new applications to drive the industry forward
Bakery & Confectionery
Cheese powder is used to
manage the rheology of ingredients during the baking process, and also adds
flavors to bakery products such as savory biscuits, and breads. In
confectionery, cheese powder is usually used to enhance the organoleptic
qualities of food products by providing a cheesy flavor and texture. The
highest demand for confectionery comes from developed regions such as North
America. Due to an increase in urbanization and changes in food habits of
consumers, the demand for bakery and confectionery items with cheese flavors is
rising in developing countries such as India, Brazil, and South Africa.
Sweet and savory snacks
Cheese powder is widely
used in sweet and savory snacks to induce the cheesy flavor, and to provide a
richer mouthfeel. Cheese powder is used in snacks such as popcorn, chips,
nachos, and puffed snacks. Some of the popular brands of snacks that use cheese
flavors include Cheetos and Doritos. Cheese powder offers better functionality
and taste over other flavors, and better convenience for use in a range of
snack products. Rising preference for convenience and fast foods, along with
the rising consumption of snacks worldwide, is driving the demand for cheese
powder in various snacks.
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Cheese powder imparts an enhanced cheese flavor to sauces, dressings, dips, and condiments. This can be done with the use of a single cheese flavor or a mix of many cheese flavors. The use of cheese powder also offers better taste, convenience, and functionality in recipes where high-temperature cooking is required. With the rapidly rising demand for fast foods in Asia Pacific, the demand for cheese powder in sauces, dressings, dips, and condiments is likely to grow at the highest rate, in this region in the future.
Ready meals
Cheese powder is used in ready meals to add a specific cheese flavor to a meal or to enhance its existing flavor. With the growingly busy lifestyles of consumers, the popularity of ready meals is rising in developed countries such as the US, Germany, the UK, and others. This has boosted the demand for cheese powder in ready meals across regions.
