"We Polked you in '44, We shall Pierce you in '52" – 1852 U.S. presidential campaign slogan of Franklin Pierce; the '44 referred to the 1844 election of James K. Polk as president.
"Free Soil, Free Labor, Free Speech, Free Men, Fremont" – 1856 U.S. presidential campaign slogan of John Fremont
"Fremont and freedom" – John Fremont
"We'll Buck 'em in '56" – James Buchanan, playing on "Old Buck", the nickname associated with his last name. (Also "We Po'ked 'em in '44, we Pierced 'em in '52, and we'll Buck 'em in '56". See Franklin Pierce, 1852.)
The Union and the Constitution" – John Bell (Also "John Bell and the Constitution", and "The Union, the Constitution, and the enforcement of the laws.")
"Tilden or Blood!" – 1877 slogan of Tilden supporters during conflict that led to the Compromise of 1877
"Hayes the true and Wheeler too" – Slogan and campaign song title for Rutherford B. Hayes and William A. Wheeler, with song adapted from 1840s "Tippecanoe and Tyler too".
"The boys in blue vote for Hayes and Wheeler" – Hayes' appeal to fellow Union Army veterans.
"Rum, Romanism and Rebellion" – Republican attack because of supposed Democratic support for consuming alcoholic beverages, Catholic immigrants, and the Confederacy.
"Ma, Ma, where's my Pa?" – Used by James G. Blaine supporters against Grover Cleveland. The slogan referred to the allegation that Cleveland had fathered an illegitimate child. When Cleveland was elected, his supporters added "Gone to the White House, Ha, Ha, Ha!"
"Burn this letter!" – Cleveland supporters' attack on Blaine's supposed corruption, quoting a line from Blaine correspondence that became public.
"Tell the Truth!" – Cleveland's advice to his supporters after the allegations of his illegitimate child came to light.
"Blaine, Blaine, James G. Blaine! The continental liar from the state of Maine!" – Cleveland campaign attack on Blaine's alleged corruption in office.
"Grandfather's hat fits Ben!"[8] – Benjamin Harrison, referring to his grandfather, William Henry Harrison
"Tippecanoe and Morton too" – Slogan and campaign song title for Benjamin Harrison and Levi P. Morton, with song adapted from 1840s "Tippecanoe and Tyler too".
"Vote for Taft now, you can vote for Bryan any time" – William Howard Taft. The slogan referred to Bryan's two previous failed presidential bids in 1896 and 1900
"Who but Hoover?" – 1928 U.S. presidential campaign slogan of Herbert Hoover.[11]
"A chicken in every pot and a car in every garage" – Commonly cited version of a claim asserted in a Republican Party flier on behalf of the 1928 U.S. presidential campaign of Herbert Hoover.[12]
"Defeat the New Deal and Its Reckless Spending" – 1936 U.S. presidential campaign slogan of Alfred M. Landon
"Let's Get Another Deck" – 1936 U.S. presidential campaign slogan of Alfred M. Landon, using a card game metaphor to answer the "new deal" cards metaphor of Franklin D. Roosevelt
"Let's Make It a Landon-Slide" – 1936 U.S. presidential campaign slogan of Alfred M. Landon
"Life, Liberty, and Landon" – 1936 U.S. presidential campaign slogan of Alfred M. Landon
"Remember Hoover!" – 1936 U.S. presidential campaign slogan of Franklin D. Roosevelt
"Don't swap horses in midstream" – 1944 campaign slogan of Franklin D. Roosevelt. The slogan was also used by Abraham Lincoln in the 1864 election.
"We are going to win this war and the peace that follows" – 1944 campaign slogan in the midst of World War II by Democratic president Franklin D. Roosevelt
"Win the war quicker with Dewey and Bricker" - 1944 campaign slogan during World War II in support of Thomas E. Dewey and his vice presidential nominee, John W. Bricker
"I'm just wild about Harry" – 1948 U.S. presidential slogan of Harry S. Truman, taken from a 1921 popular song title written by Noble Sissle and Eubie Blake
"Pour it on 'em, Harry!" – 1948 U.S. presidential campaign slogan of Harry S. Truman
"Give Em Hell, Harry!" – Harry Truman (After a man shouted it during one of his whistle stop railroad tours)
"The Buck Stops Here"—Harry Truman (Sign kept on The Resolute Desk that became a staple of Truman's presidency)[13]
"Acid, Amnesty, and Abortion for All" – 1972 anti-Democratic Party slogan, from a statement made to reporter Bob Novak by Missouri Senator Thomas F. Eagleton (as related in Novak's 2007 memoir, Prince of Darkness)
"Dick Nixon Before He Dicks You" – Popular anti-Nixon slogan, 1972[19]
"They can't lick our Dick" – Popular campaign slogan for Nixon supporters[20]
"Don't change Dicks in the midst of a screw, vote for Nixon in '72" – Popular campaign slogan for Nixon supporters[20]
"Unbought and Unbossed" – official campaign slogan for Shirley Chisholm
"For New Leadership" (also "America Needs New Leadership") – Walter Mondale
"Where's the beef?" – Walter Mondale. An advertising slogan used by the restaurant chain Wendy's to imply that its competitors served sandwiches with relatively small contents of beef. Used by Mondale to imply that the program policies of rival candidate Gary Hart lacked actual substance.
"Hope" – 2008 U.S. presidential campaign slogan of Barack Obama during the general election.
"Ready for change, ready to lead" – Hillary Clinton campaign slogan, also "Big Challenges, Real Solutions: Time to Pick a President," "In to Win," "Working for Change, Working for You," and "The strength and experience to make change happen."[22]
Republican Party candidatesedit
"Country First" – 2008 U.S. presidential campaign slogan of John McCain
"Reform, prosperity and peace" – 2008 U.S. presidential motto of John McCain.[23][24][failed verification]
"Courageous Conservatives" and "Reigniting the Promise of America" – used by Ted Cruz's campaign, also "TRUS(TED)," "A Time for Truth," and "Defeat the Washington Cartel"
^Braiker, Brian (July 14, 2004). "They Might Be Onto Something". Newsweek. Archived from the original on March 5, 2016. Retrieved July 10, 2017.
^"American Political Prints 1766-1876". loc.harpweek.com. Archived from the original on August 8, 2016.
^"54° 40' or Fight". ushistory.org. Archived from the original on July 20, 2017.
^ abcdefg"Presidential Campaign Slogans". presidentsusa.net. Archived from the original on February 8, 2014.
^Berliner, David C. (June 3, 1973). "Frelinghuysen: Moderate Republican". The New York Times. New York, NY. Archived from the original on May 10, 2018.
^Heritage-Slater Political Memorabilia and Americana Auction Catalog #625. Heritage Numismatic Auctions, Inc.: Dallas, TX. 2005. p. 179. ISBN 9781932899672.
^"Slogans in Presidential Campaigns" (PDF). The Center for Civic Education. Archived from the original (PDF) on October 19, 2013. Retrieved October 18, 2013.
^Conradt, Stacy (October 8, 2008). "The Quick 10: 10 Campaign Slogans of the Past". Mental Floss. Archived from the original on June 24, 2016. Retrieved May 27, 2016.
^"Posters and Election Propaganda: "America First" – Communication Management and Design – Ithaca College". ithaca.edu. Archived from the original on August 31, 2017.
^"One Hundred Years Ago, Eugene Debs Gave An Anti-War Speech That Landed Him in Prison". Common Dreams. Retrieved January 25, 2019.
^Gallery 5: The Logical Candidate Archived October 6, 2017, at the Wayback Machine, The Hoover Library & Museum.
^A Chicken for Every Pot, U.S. government archive.
^""The Buck Stops Here" Desk sign | Harry S. Truman". trumanlibrary.gov. Retrieved October 12, 2020.
^"1964 redux: The stakes are too high for you to stay at home". May 12, 2016.
^Nichols, John (December 11, 2005). "Eugene McCarthy's Lyrical Politics". The Nation (blog). Archived from the original on March 7, 2016. Retrieved March 6, 2016.
^Nixon Now (Nixon, 1972) Archived October 11, 2012, at the Wayback Machine, Museum of the Moving Image (2012).
^Nichols, John (October 19, 2012). "The Genius of McGovern's 'Come Home, America' Vision". The Nation. New York, NY. Archived from the original on October 20, 2016.
^Dudden, Arthur Power (May 10, 1989). American Humor. Oxford University Press. ISBN 9780195050547 – via Google Books.
^ ab"Will Rabbe, Producer, Journalist & Historian – Blog – Most Underrated Political Slogan: "They Can't Lick Our Dick"". willrabbe.com. Retrieved April 22, 2017.
^Tumulty, Karen (January 18, 2017). "How Donald Trump came up with 'Make America Great Again'". The Washington Post. Retrieved July 13, 2019.
^Smith, Ben (January 3, 2008). "Undecided: Hillary keeps shifting slogans". Politico. Archived from the original on March 2, 2016. Retrieved February 19, 2016.
^Montopoli, Brian (June 17, 2008). "McCain's Slogan: "Reform, Prosperity and Peace"". CBS News. Archived from the original on March 7, 2016. Retrieved March 6, 2016.
^Hollywood double takes (#3) "Hollywood double takes: Actors who take on famous faces - NY Daily News". New York Daily News. Archived from the original on December 24, 2011. Retrieved January 3, 2012.
^Sweeney, Dan (December 28, 2015). "Jeb comes to South Florida, sans exclamation mark". Sun-Sentinel. Archived from the original on March 2, 2016. Retrieved December 30, 2015.
^Killough, Ashley (January 6, 2016). "Jeb Bush, the 'joyful tortoise,' gives out tiny toy turtles on trail". CNN. Archived from the original on August 30, 2017.
^"2016 Presidential Campaign Slogan Survey". tagline guru. Archived from the original on October 29, 2015. Retrieved October 19, 2015.
^Allen, Mike (April 6, 2015). "Rand Paul unveils populist, anti-establishment slogan". Politico. Archived from the original on December 28, 2015. Retrieved December 30, 2015.
^Nelson, Angela (December 26, 2015). "Huckabee's Hope is From "Tree Town" to Higher Ground". KIOW. Pilot Knob Broadcasting. Archived from the original on March 4, 2016. Retrieved December 30, 2015.
^"Campaign 2016: Carly Fiorina, GOP Presidential Candidate". Council on Foreign Relations. Retrieved October 1, 2018.
^The Best & Worst 2016 Campaign Logos, Bloomberg L.P., June 5, 2015, archived from the original on December 21, 2021, retrieved October 1, 2018
^Benen, Steve (July 26, 2016). "Michelle Obama: 'When they go low, we go high'". MSNBC. Archived from the original on October 18, 2016. Retrieved October 19, 2016.