KOXR Knowpia

KOXR
Oxnard, California;
Broadcast area	Ventura County
Frequency	910 kHz
Branding	La Mexicana 102.1 y 910 AM
Programming
Format	Ranchera/mariachi
Ownership
Owner	Radio Lazer
History
First air date	June 11, 1955
Call sign meaning	K OXnaRd
Technical information
Facility ID	866
Class	B
Power	5,000 watts day; 1,000 watts night
Translator(s)	102.1 K271CY (Oxnard)
Links
Webcast	Listen Live
Website	KOXR Online

KOXR (910 AM) is a commercial radio station licensed to Oxnard, California. It broadcasts a traditional ranchera music format featuring mariachi groups from Mexico. It is owned by Radio Lazer and calls itself "La Mexicana 102.1 y 910 AM."

By day, KOXR broadcasts at 5,000 watts. But to avoid interference to other stations on 910 AM, it reduces power at night to 1,000 watts. It uses a directional antenna at all times. The transmitter is off Southern Pacific Milling Road in Santa Paula, near the Santa Clara River.^[1] KOXR is also heard on 250 watt FM translator K271CY at 102.1 MHz in Oxnard.^[2]

History edit

On June 11, 1955, the station first signed on. It was owned by the Oxnard Broadcasting Corporation.^[3] For several decades the station aired a variety format, which always included at least a few hours of Spanish-language programming each week. By 1964, 90 hours of the weekly schedule was in Spanish (approximately 70% of the then-standard 18-hour broadcast day).^[4]

Logo for KOXR prior to the sign-on of the 102.1 FM simulcast.

By the fall of 1966, KOXR's entire 18-hour broadcast day was in Spanish.^[5]

In 1970, Oxnard Broadcasting sold KOXR to Howard A. Kalmenson for $598,000.^[6] Kalmenson subsequently formed Lotus Communications with KOXR and co-owned KWKW in Pasadena, CA and KENO in Las Vegas, Nevada. Lotus kept the station until 1994, when they sold it to Albert and Jacquelyn Vera for $350,000.^[7] Albert Vera had been a deejay at KSPA (now KUNX) in Santa Paula, California when it was a Spanish-language station in the 1960s.^[8] He sold the station to Radio Lazer three years later.

References edit

^ Radio-Locator.com/KOXR
^ Radio-Locator.com/K271CY
^ "Directory of AM and FM Radio Stations in the U.S." (PDF). Broadcasting Yearbook 1959. Retrieved April 21, 2018.
^ "Radio and television stations with major Spanish programing" (PDF). Broadcasting, May 25, 1964. Retrieved August 5, 2021.
^ "KOXR trade ad" (PDF). Broadcasting, September 19, 1966. Retrieved August 5, 2021.
^ "Approved" (PDF). Broadcasting, November 9, 1970. Retrieved August 5, 2021.
^ "Business" (PDF). Broadcasting, August 8, 1994. Retrieved August 5, 2021.
^ "Howling Success: Oxnard's Spanish-Language Radio Lobo Gains Popularity With Outlandish Antics". Los Angeles Times, April 24, 1995. Retrieved August 5, 2021.